Blog

Can I Just Send All Of My Adwords Traffic To My Homepage?

Homepages are by nature are more of a general catch all… This is where your branding and general call to actions will be found. If you are running paid advertising, like Adwords or some other PPC, you really should have a page that addresses each ad group and each specific problem. Your product or service may solve a multitude of problems and you want to address each one individually.

The more specific you can be, the better your conversion will be.

Given Keyword –> Specific Ad related to keyword –> Specific Landing Page that matches keyword and ad –> Specific Solution on landing page that reads as close to possible to what the potential client searched on –> specific call to action that speaks to the problem = Better Conversions Every Time.

If you have one service that solves one problem your homepage can work. If not, the investment to create a specific lead generation funnel for each problem or category will be more than worth it in the long run.

David

Average Cost of SEO Services

I get asked this allot, what is the average cost of SEO services…   I just read a really good article on SEO investment today that I wanted to share.  The only part I felt it was missing was that you need to pay more attention to setting the website up for visitor conversion.  No sense sending website visitors to a website that can’t convert the visitor into revenue or at the very LEAST getting them into a company’s sales funnel at some level…

Here is the link: http://www.websitemagazine.com/content/blogs/posts/archive/2014/11/18/the-average-costs-for-seo-services.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter

Enjoy,

David

Contractor Marketing 911 Program

Contractor 911 Blue LogoIf you are a contractor and you need leads, We can help you make that phone ring!
You will get calls from consumers that are searching for the services that you provide.

Want to find out more now? Then give us a call at 570-794-5089.

 

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Get your FREE Consultation by calling  570-794-5089

 

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Contractor Marketing 911 Program Details

This is our new contractor marketing program geared specifically to contractors as the name implies. The goals of the program ranges from a simple, professional off the rack website all the way to a custom website and an “All Out Online Marketing Blitz” that will help contractors generate their own leads that they DO NOT have to compete for rather than relying on services like, HomeAdvisor, Angies list and other similar services that send their leads to multiple contractors. With the different levels and options it is economical enough for any contractor to participate at a level they are comfortable with.

Contact us today for a FREE consultation on how we can help your business generate leads and new business at PageOneWD.com or call us at 570-794-5089, no risk or obligation.Contractor 911 Flyer-web copy

Get your FREE Consultation by calling 570-794-5089

PageOne Rates Increase Letter

Dear Valued Client,

I hope that this email finds you well.

Beginning October 1st 2014 we will be enacting our first ever across the board rate increase on products and services.  PageOne opened up shop in the fall of 2005 and since then we have seen many cost of business increases as we are sure you have as well over the years.

Through that time we have held our pricing and provided an ever increasing level of service, provided technology upgrades to client websites, invested in our own personnel, equipment upgrades, software upgrades and continuing education to provide high level and knowledgeable service to our clients.

The rate increase on all services such as maintenance packages, domains, SSL certificates, design, consulting and marketing services will see a 20% increase.  For example, if you subscribe to a  product that is $49.95 per month, the new rate will be $59.94.  Our new standard rate for all services will now be $26.25 per ¼ hour (The average time used for simple website updates) or $105.00 per hour.

In light of this increase, until the end of this month (September 2014) we invite you to purchase blocks of time and/or maintenance packages in advance at the current rate, good for up to 1 year from date of purchase.  If this is of interest to you please put in a support ticket with your request or give us a call and we will be more than happy to take care of setting up the advance package for you.

Thank you for being our client and as always please let us know if there is any web or online marketing need we can help you with.

All The Best,
The PageOne Team

PageOne Design & Marketing LLC
One South Second Street
Pottsville, PA 17901

Pottsville Office: (570) 794-5089
Berks County: (484) 638-6829

www.PageOneWD.com

New Website – New Services – New Ways We Can Help Your Business Make More Money

It has been long overdue but we are finally officially launching our new website!  Along with the website there are also some new online and offline marketing services all designed to keep YOUR business in front of your customers and also attract new ones.  Below you will find some information on our specific services, if anything sparks your interest please give us a call at 570-794-5089 or request a quote.

One of our FAVORITE features of our new website is that it is mobile responsive, which in simple terms means that it actually changes the way it looks depending on the device you are looking at it from.  Making it more convenient and user friendly to anyone that is viewing the website through any kind of a device like a PC, a tablet or a mobile phone, have a look at our website through different devices for yourself to see what we mean.

Some of the services that we are offer that you might not have been aware of are:

** Mobile Websites -  Mobile versions of your website built specifically for smart phone users.

** Text Message Marketing – We have a strategy and the necessary technology that we can implement for you to help you build a database of your loyal customers and send them offers directly to their mobile devices and incentivize them to share your offers with their friends and family.

** Copywriting Services – Anything you need professionally written, web content, articles, general newsletter, press releases, ads, you name it, if it needs to be written, we can get it done for you.

** Mobile Coupons – Offer in store or virtual coupons that a potential customer can access and use ANYTIME they want to.

** Pay Per Click Management – We can set up and manage online advertising for you on Google or Facebook.  Lets face it, your customers are there waiting for you and you probably don’t have the time to figure it out for yourself, so let us set it up and manage it for you!

Lastly, if you are considering a re-design of your current website or a brand new design have a look at our design portfolio to see what we are up to these days, we are adding more every week!

Again, if there is anything we can do for you or your business, even if you just want to have a conversation and get some no obligation feedback, please reply to this email and we will be in touch as soon as possible.

Warmest Regards,
David Kunstek – President @ PageOne Marketing and Web Development

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PageOne Marketing & Web Development Services
One South Second Street
Pottsville, PA 17901

Pottsville Office: (570) 794-5089
Berks County: (484) 638-6829

www.PageOneWD.Com

The Mobile Tipping Point – Mobile Is Now The Majority

Mobile-WebJust read this report about Amazon.com and an analysis of their customers over the holiday shopping season: http://www.mobilecommercedaily.com/amazon-meets-with-success-and-challenges-this-holiday-season

What it drove home for me was that, of all the shoppers that bought products from them, more than 50% shopped via a mobile device or tablet!  That is an incredibly high number!  It proves that mobile shoppers and web browsers are now THE MAJORITY, not the minority, and it is only going to increase from here.

If you are skeptical of where mobile is going, this should put that thought to rest…  What can you for your business?  Make sure you look good and are accessible to mobile devices.

David

Happy Holidays From The PageOne Website Design Family

Chrsitmas Pottsville PAIt’s Christmas Eve and I can see out the window everyone rushing around making last minute preparations for the holiday.  While I also have my own last minute preparations to make I wanted to take a moment to thank all of you, our clients, our friends and followers.  We are thankful that you all give us the opportunity to serve you and your businesses.

Looking Forward, this is also the time of year we are all looking at what we want to accomplish in 2014.  If there is anything we can do for you or your business, if you have any kind of web, social media or online advertising questions, even if you just want to have a conversation and get some no obligation feedback, please reply to this email and I will personally be in touch with you.  Have a wonderful holiday!

Happy Holidays,
David Kunstek – President

PageOne Marketing and Web Development
One South Second Street
Pottsville, PA 17901

Pottsville Office: (570) 794-5089
Berks County: (484) 638-6829
Toll Free: (800) 349-0223

Gillingham Charter School Names PageOne as new website designer

We are pleased to have been chosen by the Gillingham Charter School  board of trustees to redesign and maintain their school’s website.

For the full press release: http://republicanherald.com/news/gillingham-adopts-volunteer-policy-1.1605018

Dependable Home Inspection – Pottsville PA – New Mobile Website

Dependable Home Inspections of Pottsville PA just launched a new mobile website with us!  Most home buyers today are savvy enough to have smart phones and in today’s day and age you need to cater to your customers!  Check it out at: m.depinspect.com from a mobile device!

Dependable Home Inspections Pottsville

Want More Business? Then Start Blogging…

Do you think blogs are only for people who want to vent their emotions and personal opinions? Or maybe that you have to be technically astute… up to date on all the new high tech gadgets to be able to write one? Or maybe you think that blogging is just for high tech pundits?

Well, nothing could be further from the truth. The main focus of bloggers today is to interact and attract customers. Most blogs are now written to improve a business or individual’s online presence and enhance their brand. And with the amazingly advanced yet simple blogging software, anyone can have a blog.

Corporate Blogging is now Big Business

Why? Simply- having a blog on a business site has become one of the most efficient and cost effective ways to reach customers and interact with them. With a blog a business’s message can be totally versatile and adaptable… affording the extra space every business needs to express their main message. Certainly  a company can now address subject matters that may just not warrant a press release.

Blogging Has Come a Long Way

Let’s look more deeply into the benefits. Here’s three big ones-

  • The ability to have your voice heard. You can talk about more informal topics that are not in the main “product page” on your site. It gives you a personal connection to your customers, business associates, and other contacts. For an entrepreneur, it’s a more intimate way to connect and interact with your clients or colleagues.  They’re people, just like you, and a blog allows you to make that connection.

  • A blog will assist in building a following of loyal fans. When you update your blog consistently and frequently, people will feel compelled to come back and get involved. But content is king only if your blog is engaging. Offering expert advice, sharing great new ideas and even selling your company’s products and services in a more personal way… that’s what will bring people back. They’ll become loyal to your brand, you increase your overall site traffic, and you keep your brand at the forefront of their minds.

  • Money…. If you can spend a fraction of the cost… spend thousands instead of millions of dollars on improving your online brand presence… that is one BIG benefit. Your ROI is looking a whole lot better. Thanks to the Internet, the rise of blogging, and the increasing popularity of social media, companies are much better equipped to take advantage of the vast consumer base and not spend lots and lots of advertising dollars.

In conclusion, whether you are thinking about adding a blog to your company’s site or you are an entrepreneur looking to improve your outreach, the benefits are incredible. Is there a better way to entice your customers to shop, research, learn and be involved. NO, not any more there isn’t!

Call 570-794-5089 to get started today!
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