Do you have a BACKUP of your website? What would you do if….

Website Backup Solution

You have a BACKUP of your website right?  What would you do if your website host, employee, or even yourself accidentally deleted or messed up your entire website?  Or a disgruntle employee or past contracted developer that had access destroyed the website. Or if your site got hacked?  What would you do? Even people who religiously back off their computers sometimes don’t consider that their website needs to be back off as well.

If you don’t have an easy to deploy backup and something goes wrong, let’s say it how it really is, you’re screwed.  You’re going to have to redevelop your website with nothing to work from unless you have a backup…

So let me help you not get, well, NOT get screwed….  :)   Shoot us a message or give us a call today so we can look at the kind of backup solution would work best for your website and give you some peace of mind.

Google Maps For General Contractors

As a contractor you know that potential customers must be able to find your phone number not only when they are looking for you specifically…  But also when they are searching for the service that you provide in your local service area, this happens because they don’t know who you are yet, just that they need the service you provide.

Do yourself a favor, go to google.com, type in your main service and then your local area, like this “general contractor City State” and see if you come up…  If you do, great!  If not, we can help…

Check out our contractor marketing program here: http://www.contractormarketing911.com/

Google Punishes Websites That Do Not Look Good On Mobile Phones

Online MarketingDemoted

Today, 4/21/2015, Google is executing a plan to punish websites that don’t look good on mobile phones…

The Good News Is PageOne Can Help You If Your Website is NOT Mobile Friendly.

As of today Google is making a major update to their mobile search algorithm that will change the order in which websites are ranked when someone searches for something using their mobile phone.  This could be one one of your potential customers searching for a product or service that you provide.

The search results are now going to start favoring websites that are mobile friendly, placing them higher in the search rankings for mobile searches.  Simply put, if your website is mobile friendly it will rank higher than those that are not and if it is NOT mobile friendly it will rank lower than websites that are mobile friendly.

So your next question is, is my website mobile friendly?  You can find out here by entering your website address:  https://www.google.com/webmasters/tools/mobile-friendly/

As you can see below this can definitely be bad news for your business.  You can click the image below that will open a video to further explain what is happening today.

Mobile Penalty

Small businesses are at a greater risk of being affected by this update because small businesses generally offer a local product or service that people search for on their phones and mobile devices.

Promotion comic

So now you are probably wondering what you need to do!

Do you need a redesign or do you just need to make some changes to your current website?  The answer is it depends, mostly on how old your website is, what platform is was built on and who built it in the first place.  All custom WordPress websites produced by PageOne in the last 2 years are SAFE, some even older than that will be as well since this is a service we have been offering for some time: http://www.pageonewd.com/services/mobile-responsive-design/

If your website is one of the websites that did not pass the mobile friendly test please contact us today so that we can have a look at your website and let you know what needs to be done to get it back in Google’s good graces.

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Dutchman Brass – Website Design Testimonial

WDutchman Brass2ow! We are blown away by your examples. Beautiful work. Thank you for the effort you have placed in our business. We like both examples and it has been hard to choose between the two. Thank you again.

- Art Minnich

Dr. Diesel Logo Design Testimonial – Allentown PA

David and his team have been more than helpful, from the initial phone call to the actual logo design (which we all love) we believe PageOne will be an asset to our business. We have already submitted another project to PageOne! Looking forward to continue working with David and his team.

FYI we took out a billboard ad using the Dr. Diesel logo it came out really great…great job!

- Abbas Morawej

Logo Design Allentown

Can I Just Send All Of My Adwords Traffic To My Homepage?

Homepages are by nature are more of a general catch all… This is where your branding and general call to actions will be found. If you are running paid advertising, like Adwords or some other PPC, you really should have a page that addresses each ad group and each specific problem. Your product or service may solve a multitude of problems and you want to address each one individually.

The more specific you can be, the better your conversion will be.

Given Keyword –> Specific Ad related to keyword –> Specific Landing Page that matches keyword and ad –> Specific Solution on landing page that reads as close to possible to what the potential client searched on –> specific call to action that speaks to the problem = Better Conversions Every Time.

If you have one service that solves one problem your homepage can work. If not, the investment to create a specific lead generation funnel for each problem or category will be more than worth it in the long run.

David

Average Cost of SEO Services

I get asked this allot, what is the average cost of SEO services…   I just read a really good article on SEO investment today that I wanted to share.  The only part I felt it was missing was that you need to pay more attention to setting the website up for visitor conversion.  No sense sending website visitors to a website that can’t convert the visitor into revenue or at the very LEAST getting them into a company’s sales funnel at some level…

Here is the link: http://www.websitemagazine.com/content/blogs/posts/archive/2014/11/18/the-average-costs-for-seo-services.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter

Enjoy,

David

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