We Are Hiring: Graphic Designer / Web Designer / Project Manager Position

Website Design HiringWe are looking for an individual that has graphic design experience; HTML & web experience would be helpful but would be willing to train the right person.  Much of duties listed will require training; applicant must be willing and able to learn.

THIS IS AN IN HOUSE POSITION, YOU MUST COME TO THE OFFICE AND WORK ON PREMISES.  Monday thru Friday 8:00 AM – 4:30 PM

Duties include but are not limited to:

  •  MUST have image editing capabilities such as Adobe Photoshop/Illustrator experience – will need to be able to edit layouts, edit photos and generate ad and banner graphics.
  • Updating client websites per client directions
  • Managing web design projects using project management software from start to finish
  • Social media duties, internally and for clients
  • Entering products into client eCommerce shopping carts
  • Taking phone calls from clients and responding to them
  • Help clients with setting up email accounts
  • Training clients on how to use their websites (CMS & Ecommerce)
  • Time management skills
  • Prioritize and organize new projects
  • Keep detailed accounts/status for each client/project
  • Request clients content/text, images, logos
  • Adjust design until clients approval
  • Locate template (if not a custom design) that meets their needs
  • Import information gathered – products, images, text – to build demo
  • Communicate with client during progress until completion
  • Get Approvals from client to publish website demos
  • Install form manager, create forms, import onto website
  • Communicate with associates (such as server techs, copywriters, etc)

We are a small business and sometimes tasks even outside of these duties will be required.  The ultimate goal will be that our clients are beyond satisfied with our service and would recommend us to others.

Mobile Responsive Design for Beginners

Mobile Responsive DesignLet me start by answering the question, what is mobile responsive design?

Mobile responsive design is a unique may to design a website that allows browsers an easy to use, visible layout that modifies itself to the specific device it is being viewed on. Most people that hear the term mobile responsive design don’t have the slightest clue what is being talked about. In today’s business environment people expect information to be fast and convenient and if you cannot provide them the proper information in a concise manner they will probably end up on a competitor’s page.

Lost opportunities are being found by people on a daily basis and we only have a brief amount of time to capitalize on the opportunities around us. Don’t miss your opportunity when you get your chance to make an impression. At PageOne Website Design we make great first impressions, we have budgets that fit the needs of most and we work with you throughout the process to guarantee your final project isn’t just another website.

When we finish with your project we strive to accomplish a website that you can be proud of, regardless the device you are using. We have the ability to build custom sites from the ground up or a template site which can be modified to fit your company’s personality, you make the call, either way we make it yours. Websites are one of the most sound investments any business owner can make! Let’s admit it, a website allows potential customers that never knew you existed not only to discover what you can provide for them but also get a feel for the type of organization you are.

A mobile responsive website can really broaden your horizons and drastically enlarge your pool of potential clients. Oh yea and what is also nice about MRD is Google loves it, your new design can help you to rank higher in search engines along with our copywriter service that helps you to build compelling content that your customers appreciate. Mobile responsive design will allow you to remain cutting edge and head and shoulders above to completion.

We are here to help so just give us a few minutes of your time to see what we can do to help grow your business and get you more happy loyal customers!  Call us at 570-794-5089 or request a quote.

Many Salon And Spa Owners Do Good Work; Few Know How To Show It Off

Beauty Salon Website DesignWhat does every salon owner want? Filled seats and a packed schedule, right? Well that’s what we do for a living here at PageOne Website Design, we help business owners achieve the results that their looking for through multiple marketing mediums.

We design to appeal to your core customers, keep them coming back and bring their friends along that were going to your competitors across town. First things first, the internet is where most people are going to find an array of things these days and if you’re not there then you are already cheating yourself. People don’t just want to go to any salon or spa parlor, they want to go to a reputable establishment. The best way to show customers that you are reputable is by establishing your very own virtual showroom, your website.

In an industry like salon and spas potential customers are not just going to jump ship, they need a good reason to change. A new website that appeals to your target market seamlessly regardless the device they are using is a great way to show that you care about your customer’s experience. Before and after pictures, new trends, new services, advice on how to keep your new look in tip top condition will all be at your finger tips with your new found ability to blog.

Another very effective tool that PageOne can bring to the table is text(sms) marketing via mobile engagement, whether it is a promotion/special or an appointment reminder. PageOne puts you in the center of today’s cutting edge concepts to keep your customers up to date on why you are the best salon in your area.

We are here to help so just give us a few minutes of your time to see what we can do to help grow your business and get you more happy loyal customers!  Call us at 570-794-5089 or request a quote.

Packing your restaurant is easier than you think with the proper approach

restaurant website designMost restaurant‘s have plenty to offer but don’t know how to relay that message to their customers.  No matter if its breakfast, lunch or dinner you must cater to your customer’s appetite.  Most people are looking for great food and relaxation when they enter the walls of a dining establishment.

Regardless if its fast food or fine dining PageOne Website Design can make your website experience as enjoyable as your in house dining. Along with an up to date mobile responsive website we can also help you promote your restaurant with mobile coupons and promotions.

SMS or text messaging is a very effective way to communicate and will only continue to pick up over time. We provide a service that will actually allow your customers to opt-in to your mobile coupons/promotions so they can get the most bang for their buck and you can bring in more customers on those slow days.

We are here to help so just give us a few minutes of your time to see what we can do to help grow your business and get you more happy loyal customers!  Call us at 570-794-5089 or request a quote.

Things to think about when setting up your e-mail marketing campaign

Email Marketing SchuylkillKeeping it simple is the key…  In order to run a successful e-mail marketing campaign you must think mobile.  Approximately 52% of e-mails were opened via mobile devices during the first half of 2013.

First thing to keep in mind is to design for mobile, it is much easier to expand than compress.  Second get to the point and make sure it’s readable.  Third create a call-to-action that is extremely easy to access and display your contact information and directions in every e-mail.  Last put the most relevant info. first! As most of us know a majority of e-mails are never read, in order to give yourself the best chance intrigue your audience before they can “X” you out.

Need help with your E-MAIL MARKETING CAMPAIGN or RESPONSIVE DESIGN call PageOne Website Design at 1-800-349-0223.

The Importance of Mobile Website Responsiveness In Today’s Online Marketplace

So many of our client’s ask us about what is means to be mobile responsive and whether or not being mobile is crucial for a company’s online sales and services.

The answer simply is YES.
Mobile Website Design
Smartphones are now the #1 way people shop, research and purchase products online…and the market is only growing bigger. Mobile sales are outpacing PC sales for the first time. By next year, it is estimated that 80% of all web searches will be done on a mobile device.

So how do you take advantage of this new trend?  The answer is again quite simple- Responsive Web Design!

Responsive web design makes a single website work efficiently on desktop browsers as well as on the variety of mobile devices.  Responsive architecture guarantees the best quality browsing experience – no matter what device your customer is using and regardless of the operating system.

All Consumers are different… some browse while on-the-go others prefer sitting at a desk. A responsive website adapts automatically according to the device viewing them. That way no matter where the customer is located or what device they are using the same website provides a great experience. Desktops get the full-blown treatment with large images, videos, and animation. Smartphones get a simplified site that runs quickly. Tablets and netbooks get something in between.

If your not sure if your website is responsive, contact us today, we will take a look with you and we’ll show you how easy it is to be mobile responsive as we have several options we can show you.  Give us a call today!

Warmest Regards,
David Kunstek

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PageOne Marketing & Web Development Services
One South Second Street
Pottsville, PA 17901

Pottsville Office: (570) 794-5089
Berks County: (484) 638-6829
Toll Free: (800) 349-0223

www.PageOneWD.Com

How To Make Your Website Work For YOU!

Hey!  Hope you are having an awesome day!  Yesterday I was doing some follow up emails to potential clients that made contact with us sometime ago to see if there might some interest to work with each other yet.  This one in particular that I emailed, I noticed that they did have a new website since our last contact and that it definitely did look better from what I remembered.  So I thought maybe they could still use our help, maybe it is not doing what they want it to do and producing results, so I sent the following email:

“I hope all is well, I am writing to follow up on a previous conversation we had.  We talked about possibly putting together a website for your company and I just wanted to check in and see if that was still something on your to do list…  We also provide online marketing services to help you get your new website in front of potential customers.  Please let me know if there is anything we can do for you and have a great week!”

I then got a response back from the potential client, that seemed like they were a little upset with me as they really like their website, here was their response:

“I’m surprised that you didn’t see my website that I receive many favorable comments on.   When someone has a completed landscape, I don’t knock on their door and tell them I can take it out and put in something else.   What’s going on here????”

I received this response and I was a little taken back as to how to respond…  While on the front end the website was attractive, but from our experience I could see that it was lacking in marketing and local SEO.  You can have the nicest looking website on the planet and if it is not positioned to be seen by the right people the way they want to see it, it will not do that much good.  After a few minutes I responded to the potential client and here is what I said:

“Hi ******,

 Good to hear from you, I did see your website before I emailed you and did notice that it was different from the last time we talked.  I was in no way saying that it looked bad, it actually looks pretty good.  But, in my line of work that is only part of the formula…  I would ask you a few questions like:

 1. Is it is doing everything you want it too?

 2. Is it getting results, meaning new leads and calls?

 3. Can it be found by people that are looking for services you provide but do not know who you are?

 4. Is it mobile friendly, I would be willing to bet if we looked at your site statistics you would find that more people look at your website with a phone or tablet/iPad over a computer.  How does it look in these devices and is it easy to navigate on them?

 5. Are you taking advantage of online marketing/advertising and promotion techniques where you could be getting more exposure?

 If you put some thought into these questions and feel like maybe there is some merit and warrants some discussion let me know and we can figure out a time to talk, have a great day!”

As you can see from my response I highlighted the areas where we feel it could use some help.   In the grand scheme of things,  yes we are a website design company, but the reason why we are successful is because we make our clients successful.  A website needs a plan of action and some kind of marketing, a big mistake that gets made over and over in our industry is the set and forget mentality.  A website can not be built and just left to attract the audience it was intended for by itself, it needs to have a strategy and a plan to go with it.

Pay Per Click Ads – Do They Really Work?

Pay Per Click Advertising Compared to a Real Life Salesman

My thoughts for the day on Pay per Click Advertising, this can apply to any kind of advertising your business does, online or offline…

The sole purpose of advertising is to make sales.  It’s easy to tell if you track your advertising, it is either profitable or unprofitable based on the actual sales that it brings in.  Advertising is not to be used for general effect or to keep in front of a consumer who might one day, maybe purchase your product or service.

Treat your advertising as you would a salesperson you send out into the world to do as their title implies, MAKE SALES.

Force your advertising to justify itself just as you would a salesman through tracking.    Compare your advertising with other advertising just as you would compare one salesman against another.  Advertising cost this much, sales generated were this much, is it worth keeping this salesmen (your advertising)?   Good salesmen do not make excuses for poor sales and you should not accept excuses from your advertising either.  Work with your advertising and get it into shape to produce a desirable result or it will be more of an expensive burden rather than a revenue producing asset.  Food for thought…

Enjoy, David

E-commerce and PA Sales Tax, do you charge or do you not?

E-commerce and PA Sales Tax

If you run an e-commerce website and reside in PA you may be wondering if you have to charge sales tax on the items you sell or not…  The short answer is, it depends, the long answer is below…

If you have under $1,000,000 in gross sales via e-commerce it is easy to figure out, when you sell something to a consumer in a state that you have a physical presence, like Pennsylvania, it is taxable and you collect sales tax for that sale.

In PA, if the item is taxable, you must also collect tax on the shipping cost as well.  If the order is not taxable, you do not have to collect sales tax on the shipping amount. If you have an order that has both taxable and non-taxable items included, you must collect sales tax on the entire shipping cost, not just a portion of it.  The only way to avoid this would be to place separate orders for the taxable and non taxable items.

If your business does more than $1,000,000 per year in e-commerce sales the rules are a little more complex.  We recommend that you speak to your accountant to come up with a game plan.

 

Pay Per Click Advertising Compared to a Real Life Salesman

My thoughts for the day on Pay per Click Advertising, this can apply to any kind of advertising your business does, online or offline…

The sole purpose of advertising is to make sales.  It’s easy to tell if you track your advertising, it is either profitable or unprofitable based on the actual sales that it brings in.  Advertising is not to be used for general effect or to keep in front of a consumer who might one day, maybe purchase your product or service.   Treat your advertising as you would a salesperson you send out into the world to do as their title implies, MAKE SALES.

Force your advertising to justify itself just as you would a salesman through tracking.    Compare your advertising with other advertising just as you would compare one salesman against another.  Advertising cost this much, sales generated were this much, is it worth keeping this salesmen (your advertising)?   Good salesmen do not make excuses for poor sales and you should not accept excuses from your advertising either.  Work with your advertising and get it into shape to produce a desirable result or it will be more of an expensive burden rather than a revenue producing asset.  Food for thought…

Enjoy,
David

Call 570-794-5089 to get started today!
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