The Importance of Mobile Website Responsiveness In Today’s Online Marketplace

So many of our client’s ask us about what is means to be mobile responsive and whether or not being mobile is crucial for a company’s online sales and services.

The answer simply is YES.
Mobile Website Design
Smartphones are now the #1 way people shop, research and purchase products online…and the market is only growing bigger. Mobile sales are outpacing PC sales for the first time. By next year, it is estimated that 80% of all web searches will be done on a mobile device.

So how do you take advantage of this new trend?  The answer is again quite simple- Responsive Web Design!

Responsive web design makes a single website work efficiently on desktop browsers as well as on the variety of mobile devices.  Responsive architecture guarantees the best quality browsing experience – no matter what device your customer is using and regardless of the operating system.

All Consumers are different… some browse while on-the-go others prefer sitting at a desk. A responsive website adapts automatically according to the device viewing them. That way no matter where the customer is located or what device they are using the same website provides a great experience. Desktops get the full-blown treatment with large images, videos, and animation. Smartphones get a simplified site that runs quickly. Tablets and netbooks get something in between.

If your not sure if your website is responsive, contact us today, we will take a look with you and we’ll show you how easy it is to be mobile responsive as we have several options we can show you.  Give us a call today!

Warmest Regards,
David Kunstek

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PageOne Marketing & Web Development Services
One South Second Street
Pottsville, PA 17901

Pottsville Office: (570) 794-5089
Berks County: (484) 638-6829
Toll Free: (800) 349-0223

www.PageOneWD.Com

How To Make Your Website Work For YOU!

Hey!  Hope you are having an awesome day!  Yesterday I was doing some follow up emails to potential clients that made contact with us sometime ago to see if there might some interest to work with each other yet.  This one in particular that I emailed, I noticed that they did have a new website since our last contact and that it definitely did look better from what I remembered.  So I thought maybe they could still use our help, maybe it is not doing what they want it to do and producing results, so I sent the following email:

“I hope all is well, I am writing to follow up on a previous conversation we had.  We talked about possibly putting together a website for your company and I just wanted to check in and see if that was still something on your to do list…  We also provide online marketing services to help you get your new website in front of potential customers.  Please let me know if there is anything we can do for you and have a great week!”

I then got a response back from the potential client, that seemed like they were a little upset with me as they really like their website, here was their response:

“I’m surprised that you didn’t see my website that I receive many favorable comments on.   When someone has a completed landscape, I don’t knock on their door and tell them I can take it out and put in something else.   What’s going on here????”

I received this response and I was a little taken back as to how to respond…  While on the front end the website was attractive, but from our experience I could see that it was lacking in marketing and local SEO.  You can have the nicest looking website on the planet and if it is not positioned to be seen by the right people the way they want to see it, it will not do that much good.  After a few minutes I responded to the potential client and here is what I said:

“Hi ******,

 Good to hear from you, I did see your website before I emailed you and did notice that it was different from the last time we talked.  I was in no way saying that it looked bad, it actually looks pretty good.  But, in my line of work that is only part of the formula…  I would ask you a few questions like:

 1. Is it is doing everything you want it too?

 2. Is it getting results, meaning new leads and calls?

 3. Can it be found by people that are looking for services you provide but do not know who you are?

 4. Is it mobile friendly, I would be willing to bet if we looked at your site statistics you would find that more people look at your website with a phone or tablet/iPad over a computer.  How does it look in these devices and is it easy to navigate on them?

 5. Are you taking advantage of online marketing/advertising and promotion techniques where you could be getting more exposure?

 If you put some thought into these questions and feel like maybe there is some merit and warrants some discussion let me know and we can figure out a time to talk, have a great day!”

As you can see from my response I highlighted the areas where we feel it could use some help.   In the grand scheme of things,  yes we are a website design company, but the reason why we are successful is because we make our clients successful.  A website needs a plan of action and some kind of marketing, a big mistake that gets made over and over in our industry is the set and forget mentality.  A website can not be built and just left to attract the audience it was intended for by itself, it needs to have a strategy and a plan to go with it.

Pay Per Click Ads – Do They Really Work?

Pay Per Click Advertising Compared to a Real Life Salesman

My thoughts for the day on Pay per Click Advertising, this can apply to any kind of advertising your business does, online or offline…

The sole purpose of advertising is to make sales.  It’s easy to tell if you track your advertising, it is either profitable or unprofitable based on the actual sales that it brings in.  Advertising is not to be used for general effect or to keep in front of a consumer who might one day, maybe purchase your product or service.

Treat your advertising as you would a salesperson you send out into the world to do as their title implies, MAKE SALES.

Force your advertising to justify itself just as you would a salesman through tracking.    Compare your advertising with other advertising just as you would compare one salesman against another.  Advertising cost this much, sales generated were this much, is it worth keeping this salesmen (your advertising)?   Good salesmen do not make excuses for poor sales and you should not accept excuses from your advertising either.  Work with your advertising and get it into shape to produce a desirable result or it will be more of an expensive burden rather than a revenue producing asset.  Food for thought…

Enjoy, David

E-commerce and PA Sales Tax, do you charge or do you not?

E-commerce and PA Sales Tax

If you run an e-commerce website and reside in PA you may be wondering if you have to charge sales tax on the items you sell or not…  The short answer is, it depends, the long answer is below…

If you have under $1,000,000 in gross sales via e-commerce it is easy to figure out, when you sell something to a consumer in a state that you have a physical presence, like Pennsylvania, it is taxable and you collect sales tax for that sale.

In PA, if the item is taxable, you must also collect tax on the shipping cost as well.  If the order is not taxable, you do not have to collect sales tax on the shipping amount. If you have an order that has both taxable and non-taxable items included, you must collect sales tax on the entire shipping cost, not just a portion of it.  The only way to avoid this would be to place separate orders for the taxable and non taxable items.

If your business does more than $1,000,000 per year in e-commerce sales the rules are a little more complex.  We recommend that you speak to your accountant to come up with a game plan.

 

Pay Per Click Advertising Compared to a Real Life Salesman

My thoughts for the day on Pay per Click Advertising, this can apply to any kind of advertising your business does, online or offline…

The sole purpose of advertising is to make sales.  It’s easy to tell if you track your advertising, it is either profitable or unprofitable based on the actual sales that it brings in.  Advertising is not to be used for general effect or to keep in front of a consumer who might one day, maybe purchase your product or service.   Treat your advertising as you would a salesperson you send out into the world to do as their title implies, MAKE SALES.

Force your advertising to justify itself just as you would a salesman through tracking.    Compare your advertising with other advertising just as you would compare one salesman against another.  Advertising cost this much, sales generated were this much, is it worth keeping this salesmen (your advertising)?   Good salesmen do not make excuses for poor sales and you should not accept excuses from your advertising either.  Work with your advertising and get it into shape to produce a desirable result or it will be more of an expensive burden rather than a revenue producing asset.  Food for thought…

Enjoy,
David

Featured Website Design Client from Hazleton PA – Central Air Freight

Website Design Hazleton PA

Featured Client: Central Air Freight of Hazleton PA

Through their dedication, customer satisfaction and the personal touch that comes from being a family owned business, they strive daily to meet each and every shipping need for all of their valued customers.

Services provided by PageOne Website Design for Central Air Freight (www.caffreightservices.com): Website Design, XHTML/CSS coding, form design, photo gallery, website updates, hosting and email service.

Featured Website Design Client from Berwick PA – Fuel Fitness

Website Design Berwick PA

Featured Client: Fuel Fitness of Berwick PA

Fuel Fitness is a full service fitness center with individualized boot camps and personal trainers to help anyone at any level attain their fitness goals.

Fuel Fitness of Berwick PA is a “Results Oriented” health facility that takes pride in services delivered to our patrons. It is our mission to provide our members and clients with superior adult fitness programming in a fun, motivating, and comfortable environment.

To assist in promotion of the facility Fuel Fitness has also launched a new website (www.fuelfitnessforlife.com) that was designed by PageOne Website Design of Pottsville PA.

Sonny’s Tree and Lawn – Website Launch

Sonny’s Tree and Lawn would like to announce the launch of their new website.  Sonny’s is a residential and commercial Landscaping  service out of Hazleton PA.  Website was produced by PageOne Website Design.

Check out their new website here: http://www.sonnystls.com/

Magazine For People Interested in Search Engine Marketing

If you are someone like me that wants to stay up on the latest and greatest web marketing techniques, this is the magazine for you.  I just got my first issue recently and have used the suggestions I found to make some major changes in my own strategies…  On to testing…..

http://www.visibilitymagazine.com/

FCKeditor – Cannot upload images or create new folders

Going MadFCKeditor – Cannot upload images or create new folders

If you cannot upload images using the fckeditor or you get the message “You do Not Have Permission to Create the Folder”

This fixed the problem perfectly, if you are having a similar problem please contact us and we can set up arrangements to fix the problem on an hourly basis.

In this file: /FCKeditor/editor/filemanager/browser/default/connectors/php/connector.php – Hardcode the server path to the folder you want to use for images, then set the permissions for that folder to 777.

Next in the above mentioned file:

Change:    $GLOBALS["UserFilesPath"] = ” ;  to $GLOBALS["UserFilesPath"] = ‘/’ ;

Finally in the same file change:

$GLOBALS["UserFilesDirectory"] = GetRootPath() . $GLOBALS["UserFilesPath"] ;

To

$GLOBALS["UserFilesDirectory"] = ‘/path/to/folder/here/images’ . $GLOBALS["UserFilesPath"] ;

If you want us to do this for you please contact us.

Call 570-794-5089 to get started today!
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