Joe Moore Plumbing Pottsville PA Announces New Website

JoeMooreWebsiteJoe Moore Plumbing of Pottsville PA would like to announce the release of their new company website designed by PageOne Website Design also located in Pottsville. The website can be found at Joe Moore Plumbing has a combined experience of over 29 years and looks forward to serving Pottsville and the surrounding communities for many years to come.

Professional Copywriting – Serving Pottsville PA and all of Schuylkill County

Below you will find the common questions we ask of a client that would like to get professional copywriting work done.  Please contact us by calling 1-800-349-0223 if you have any questions or would like a consultation.

Marketing Questions…

What do you feel are the benefits for buyers? In other words how would you answer the buyer question of “What’s in it for me?” and “How do you make my life better?

What are your goals for search engine optimization?

What do you do to generate new sales and leads?

How do you plan to communicate with customers (call center, email, forums, live chat, etc.)?

How do you see search engine marketing fitting into your strategy?

What are all the ways you plan to make money with the site?

What is your own role in the organization?

Does anyone else play a vital role in the company?
Technical Web Questions…

Do you use a content management system? If so, which one?

How many people will publish content on your site?

Do you have Website logs or statistics available?

Are you currently using pay-per-click advertising or do you plan to?

Do you track other metrics, such as conversion rate, profit per sale, cost per visitor, etc.? If so, is this information available?

Is the site currently being spidered by the major search engines or will it be after launch?

What do you believe are the keywords people would use to find this site (brainstorm seed list)? In other words do you believe there are phases or words that people will use to find your site?

Questions specific to the About Us page

How did the company/organization get started?

Where are you based?

Why do you believe it is so successful?

What is the best part of running the business/organization?

What future plans do you have for the company?

Logo Design – Serving Pottsville PA and Schuylkill County

A logo is the symbol or trademark of your company; it speaks volume about your business. Right off the bat it tells your “future possible client” if you are reliable and instills trust in them. Although how good your service is matters, how you present your company is what will win you their trust and in the end win them as a client.

Even if your business is very small it will look big with a professional logo. It will look more professional and will inspire confidence and brand loyalty in the eyes of your customers. Our designers never use templates or clip art, everything about your logo will be 100% unique. Let us take your vision and turn it in to a stunning, memorable company logo that you and your customers will admire and be proud of.

Initially we will provide 3 logo concepts for you to choose from. From the logo that you choose you will get 3 revisions of the approved concept that will be developed based on your recommendations. Our aim is to bring your vision to life.

Oscommerce: Warning: No file uploaded

If you ever get a warning in the backend of oscommerce where it reads “Warning: No file uploaded” we have found an easy fix.  We are posting it here because we have searched high and low for this fix.

In your htaccess file that is located in the main oscommerce folder add the following line of code:

php_value always_populate_raw_post_data 1

That should take care of your problem.  We searched high and low for this so HAD to post it here as we are sure there are others looking for the same answer.


What kind of a business can we help with a website?

What kind of a business can we help with a website?

Businesses that you know of that have been affected by the economic downturn.  They may be saying things like:  Where did all our customers go?  Our yellow page advertising or our newspaper ads aren’t working anymore!   Were doing the same thing we have always done but our business is down!

The truth is that people are still looking for the services that these businesses provide.  The difference is that they just changed how they shop.  They are on the internet looking at the website of local business that offers the services they have a need for. 

Really the only way to get in front of these shoppers is to have a website.  Consumers of today’s day and age just don’t open the yellow pages like they did years ago.  Today they will go to their favorite search engine, type in the product or service they are looking for and follow it with a city and a state so they can find the local providers.

For example, a few months ago the furnace in my home had a melt down and I needed it fixed as soon as possible.  I went to Google and typed in “Plumber Pottsville PA”, looked through a couple of websites and the company I picked I spent almost $4000.00 with 2 days later.  The companies that did not have a website were not even in the running for my business.  This is just how people shop today and you need to position your business to be found or suffer the consequences.

PageOne Website Design – Janurary 2009 Newsletter

Hello from PageOne Website Design and welcome to our first quarterly newsletter.  You are receiving this because at one point or another we contacted you about our website services, we thought you could benefit from it or you are already a valued client. 

Either way the goal of our newsletters will be to provide useful and practical information that you can implement into your business.  If you have any suggestions or request for specific topics of interest for future newsletters please email them to me directly at

In this newsletter we will cover:

  1. Our big move
  2. Words Matter – On your website or other marketing materials
  3. Why your website can be COSTING your business money
  4. Thank you and a note from David Kunstek


In early December of 2008 we moved into our new office located at One South Second Street in Pottsville.  The building was formerly the Pottsville post office before it moved to its current location.  This was a needed move for us because of our rapid growth and the need to find a location that would allow us to expand further and better serve our customer base.   We look forward to serving the local and regional areas for years to come.

Words Matter

Why Do Words Matter?

There’s a marriage when it comes to marketing. One half is design while the other is copy. Copywriting is often one of the more overlooked aspects because businesses believe they can do it themselves. It’s only words, right? Actually…no.

Regardless of the medium (web sites, brochures, postcards, etc.) the words you pick need to sell your business. For example, copy on a web site should be Search Engine friendly, without a doubt. You need to include words that people are typing into search engines if you expect to be found. However, that search engine optimized copy also has to motivate the buyer and contain the right call to action.

And this is where businesses often fail in their approach. They simply don’t have the inside track on what makes copy work for them. A winning design means little to a company if the copy doesn’t spur those visitors to call them.

That’s why if you’re budgeting for a new marketing project always be sure you include copywriting as one of the components. The reason is the best design in the world will fall flat if the words you pick are the wrong ones. And if you’re struggling with finding the right words to say, contact PageOne.

You’ll get a custom quote at no charge so you can turn those web visitors (or any marketing material / advertisement for that matter) into buyers.

Why your website can be COSTING your business money

Is Your Web Site an Eyesore? Then You’re Losing Money

Let’s say you have a site now, but it looks like a third-grader designed it. The reason you built it in the first place is because you were told everyone is on the web. You need to be there too. Now let’s assume you pay $20 a month for web hosting. That’s $240 a year. Imagine taking that $240 to your driveway and lighting it on fire. While you’re at it, toss in another grand or two so you keep the flames burning. Oh, heck, toss in three or four grand more since it’s nearly winter and it’s colder outside.

Would you do that? Of course not. That’s insane, right?

But that’s exactly what you’re doing when you have a poorly designed web site. Not only are you losing money by hosting an eyesore, you’re scaring away potential customers. After all, would you give your hard earned money to a site that looks ‘shady’ and makes you wonder if you’ll be another statistic of identity theft? Again, of course not. So why are your customers any different? The answer is…they’re not.

Your web site is a reflection of your business. How you conduct your website ties directly in with how people view your business. You need to establish trust right from the very start and that’s what a professional looking design does. It’s a small investment for a huge return.

So for all our subscribers who’ve made the ‘leap’ into improving their brand image, congratulations. For those of you still deciding…the real question should be, “How much of your money are you willing to burn?” If you decide you’d like to start earning more profits, rather than watching your money go up in smoke, contact us today.

Thank you

Thank you for reading our first quarterly newsletter.  With this being our first newsletter we welcome any and all feedback so that we may improve and provide useful information to the business community that we serve.

Since we moved shop to downtown Pottsville I just can’t say enough about how warmly we have been received by the local business community.  From other local businesses, the Schuylkill Chamber of Commerce, the wonderful people at PADCO, the Schuylkill Technology Incubator and the people in the Small Business Development Center, all I can say is thank you.  I don’t think the rest of the community is aware of how much help there really is for businesses that want to grow here in the Pottsville area and Schuylkill county.

In our next issue some topics that we are going to touch on are:

1) A website case study of a local business.
2) How to find out if people are actually looking for your business or service on Google.
3) Some ideas on how you can use the web to generate more foot traffic or phone calls into your business.

Until next time, thank you for reading and if you have any kind of website or internet related question please call me personally at (570) 794-5089.

Warmest Regards,
David Kunstek

PageOne Website Design

Call 570-794-5089 to get started today!
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