A Website is a Necessity for Attracting New Clients in Todays Marketplace

Few organizations have a more acute understanding of the needs of small businesses than the Better Business Bureau. So when their experts start touting the value of a Web presence, it’s time for entrepreneurs to listen up! The BBB recently published an article asking “How badly does your business need a website?” 

BBB CEO Jim Hegarty has an answer! He says, “A website is practically a necessity for attracting new customers in today’s marketplace, but many small business owners haven’t made the time or found the resources to create one,” adding that ”…a website might just be the key to surviving and even thriving in this tough economy.” 

For small business operators on the fence about investing in a site, the BBB poses four critical questions:

  1. Can potential customers find you online? ”If you can’t find your business among the top results, neither can potential customers,” according to the BBB.
  2. “Does your competition have a website?” It’s more than likely that local and national competitors do have professional Web sites. In fact, it may be beneficial for you to research your competition to see what kind of tools and features will provide you with an ideal competitive advantage! 
  3. How’s your online reputation? Your Web solution is the ultimate way for a business to control its online reputation! Even if your prospect’s business has sustained a little negative feedback on the Web, the BBB points out that “you can mitigate the damage to your business’ reputation by countering with your own website.”  
  4. “Could you expand your sales online?” This is where your Web solution really shines! Not only can businesses use e-commerce tools to sell physical products; they can sell virtual items like mp3 files and set up online appointment-booking capabilities directly from their site! Whether your prospect runs a photography studio or owns a boutique, your solution will enable them to boost their profitability exponentially!

Did you know… 

Consumers are feeling positive about making purchases, and they’re flocking to the Web to do it! comScore’s latest research reports that online retail spending is up 10% this quarter over the same period last year! With a total nearing $34 billion, “smaller retailers are finally beginning to see positive growth once again,” according to the firm! 

PageOne Pointers – Do It Yourself Social Media Techniques for Business Owners

Social marketing may seem like a strange word, even one that brings chills to your skin. What does a small business owner need to know about this otherwise strange term? You should know several things. First off, you should realize the importance of using social media to get leads to your business’s website, blog or even to get consumers to pick up the phone and call you. Second, you need to know that you can do social media marketing on your own and be successful with it. Even without a budget, your small business could be pulling in new leads.

How To Incorporate Small Business Social Media Techniques

There are several varieties of things you can do to take full advantage of social media for your business. At this point, let us assume that you have a website or blog where your business is represented. The website should be solely for your business and should provide consumers with a good explanation of who you are and what you offer. In addition, good search engine optimization (keyword usage) should be included.

The following are a few ways your small business can develop a social network around that website that will attract more visitors to the website and more business for your company.

Utilize a service like Twitter. Throughout the day, post messages on Twitter.com about what is happening within your business. Perhaps you are running a sale or you are working on a new product launch. Let others know about it.
If your business is a service provider, why not educate others with YouTube.com. Send people to YouTube.com to learn how to fit a pipe or how to change the windshield wipers on their car. You get to be the expert and your website gets more traffic because of the link from YouTube.com on it.
Use Facebook and MySpace as methods for finding local customers who may be interested in what you have to offer. You can network with customers and chat with those who find your business this way.
Social media is a means of communication. With a blog, you can provide your customers with an inside look at what is happening with your business and you can learn more about the variety of consumers you have. Find out what consumers need from you. Look at what the competition is doing to attract your customers. Take full advantage of the fact that many businesses are not yet using social media to the level that they should.

It does not take too much time to get your blog set up and to use these services. You can hire a professional to do this for you if you do not feel like you can manage it yourself. Best of all, you can easily see improvement in the number of new and returning customers you have simply by conversing with those consumers online. For many businesses, this is an ideal way to improve your bottom line without spending too much to do so.


This article was produced by David Kunstek of PageOne Website Design.  Please feel to comment on this article and if you have an questions on how your company can use social media to generate more business please contact us or call the office at 570-794-5089.

Expect a Return on Your Investment from Your Website

The name of the game is turning your website visitors into paying customers. There are so many Billions of dollars of buying decisions that are influenced by a company’s website. This fact makes a person wonder why so few businesses are focused on testing and tweaking their websites to obtain the maximum return on their investment.

Whats even worse is that so many businesses look at designing their website to have a flashy appearance and flawless graphical appeal. But the bottom line is that you can have the most stunning website on the internet but if no one can find it, what does it matter? Having a great looking website is where it all starts, but the true measure of the worth of a website is in how well it attracts visitors and then converts browsers into buyers.

A website needs to start with a goal, what is it exactly that you want to accomplish? Maybe you want your website visitors to sign up for your company newsletter or maybe you have an ecommerce website where you want the visitor to make a purchase. Some other goals could be to increase the sales of your brick and mortar store, generate sales leads, reduce your adverting or support cost and even simplify some of your business processes, both internal and with clients. Whatever your goal is, as long as you have one from the beginning you will be ahead of most of your competitors who never thought it through.

In our experience is takes just as much money to create a website that performs poorly rather than a lead generating powerhouse. So if you are going to spend the money make sure you do it right and if you don’t know how, hire someone that does. It makes no sense guessing or wasting time with trial and error when you could pay someone that can set your website up for success.

So let’s assume for now that you have defined a goal, you consulted with a company that can set you up for success and the preverbal train (your website) is going down the tracks and starting to pick up steam. What do you do now? This is the part where you measure, monitor, adjust and control the direction your website is heading.

For this you will want to have some sort of analytics installed that will give you very detailed information. You will want to know things like the total number of visits, how many unique visitors, what page they came in on, what page they left on and most importantly how they got to your website.

They could have come from a referring website that links into you or they could have typed in some search terms and found you in Google. You will also want to make note of the keywords that brought them to your website. It is possible that maybe you were ranking on page 3 but they still found you. But since you know the keyword and where they came from you can now take specific actions to improve the ranking for that particular keyword.

Now that you are getting traffic and monitoring it, your last step is to track the conversions. You are going to be looking at how many visitors that found their way to a specific page and took a specific action that you intended as the main goal for that page. It could be 100 to 1, 50 to 1 or even 10 to 1, it all depends on your offer and how targeted the traffic getting to the page actually is. What you want to do now is look for ways to increase conversion. Sometimes it could be as little as changing a few words on the website. Other times it may require an entire overhaul of the page and the message.

As you can see a website is really a major extension of your business. When planning a website always take the time to define your goals, develop a plan to meet the goals and constantly monitor and adjust to improve your conversions.

Does your business need a professional website that can be found in your local market? David Kunstek a Local Search expert at PageOne Website Design can help. His main goal is to help businesses attract more clients from their website. For your free evaluation visit our website at www.PageOneWD.com or call today at 1-800-349-0223.

Call 570-794-5089 to get started today!
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