Do you think blogs are only for people who want to vent their emotions and personal opinions? Or maybe that you have to be technically astute… up to date on all the new high tech gadgets to be able to write one? Or maybe you think that blogging is just for high tech pundits?
Well, nothing could be further from the truth. The main focus of bloggers today is to interact and attract customers. Most blogs are now written to improve a business or individual’s online presence and enhance their brand. And with the amazingly advanced yet simple blogging software, anyone can have a blog.
Corporate Blogging is now Big Business
Why? Simply- having a blog on a business site has become one of the most efficient and cost effective ways to reach customers and interact with them. With a blog a business’s message can be totally versatile and adaptable… affording the extra space every business needs to express their main message. Certainly a company can now address subject matters that may just not warrant a press release.
Blogging Has Come a Long Way
Let’s look more deeply into the benefits. Here’s three big ones-
The ability to have your voice heard. You can talk about more informal topics that are not in the main “product page” on your site. It gives you a personal connection to your customers, business associates, and other contacts. For an entrepreneur, it’s a more intimate way to connect and interact with your clients or colleagues. They’re people, just like you, and a blog allows you to make that connection.
A blog will assist in building a following of loyal fans. When you update your blog consistently and frequently, people will feel compelled to come back and get involved. But content is king only if your blog is engaging. Offering expert advice, sharing great new ideas and even selling your company’s products and services in a more personal way… that’s what will bring people back. They’ll become loyal to your brand, you increase your overall site traffic, and you keep your brand at the forefront of their minds.
Money…. If you can spend a fraction of the cost… spend thousands instead of millions of dollars on improving your online brand presence… that is one BIG benefit. Your ROI is looking a whole lot better. Thanks to the Internet, the rise of blogging, and the increasing popularity of social media, companies are much better equipped to take advantage of the vast consumer base and not spend lots and lots of advertising dollars.
In conclusion, whether you are thinking about adding a blog to your company’s site or you are an entrepreneur looking to improve your outreach, the benefits are incredible. Is there a better way to entice your customers to shop, research, learn and be involved. NO, not any more there isn’t!