In small towns and cities throughout the United States or any country for that matter you will find small pocket areas where there are not that many competing businesses in a given profession. This can also be seen in some suburbs outside of larger cities. Because of the low number of competing businesses in a given area there lurks major opportunity for the business that knows how to harness the power of the internet.
With the changes in consumer shopping habits that have trended towards the internet, having a business online that is able to be found by hungry consumers is an absolute imperative. It is better than any advertising medium you could possibly spend your money on. There are potential customers searching for your service in your local area on a daily basis. The question is how easy is it for them to find your business.
In a small town area I have found that it is fairly simple to capture that market for your business. Obviously the first thing you need is to have a professional, well planned website. Next what you need to do is to find a way to get these people who are searching for someone that provides your very service to your website. Since the competition is low in your particular area, in my experience I would be willing to bet that the businesses that are currently ranking on a giving search in your local area are there totally by accident. They have no clue why they are in the top position or how they got there, but are glad that is where they are.
In a situation like this I have found that it is so very easy to dethrone them from this position and move your business in their place with just a few simple steps. Really, it is just 4 steps, while going into complete detail is beyond the scope of this article I am going to list them here. Even if there is a decent amount of competition in your area, these are the basics steps that can be used to move your website up the rankings; you just have to keep at it.
1. Make sure you have proper on-page search engine optimization done on the page you are trying to rank for. This includes making sure the keyword appears in the proper places on the website, the title tag, the H1 tag, the description tag, the keyword tag, the first 25 words, the last 25 words and bold and italicize it somewhere on the page.
2. Get incoming links from any local association you belong to like a chamber of commerce or niche directory. A home builder would want a link from the local home builders association, maybe even other contractors and so on. It is very important that all incoming links contain the proper strategic anchor text as well. Anchor text is the words you click on that contain a link to another webpage.
3. Make sure your business gets listed in Google Local, Yahoo Local listings and Bing. You will also want to make sure you submit to the yellow pages and register for the free listing. If you have any suppliers or distributors of your product you will also want to ask them to link in to your website.
4. Finally you will want to write about a dozen good articles about your area of specialization. If writing is not your thing, find some to do it for you or even hire a freelance writer to do it for you. What you will do with these articles is submit them to article directions at a rate of about 2 per week. What happens here is that your articles will contain links back to your website. Other webmasters are free to publish them on their websites with the stipulation that your links must stay intact. The more links with the proper anchor text pointing back to your website, the more popular your website will become for that given keyword.
Then in possibly just a few weeks up to a few months your website will begin to climb the ranks. Continue submitting articles in this fashion until your reach your desired rank. Once you get there, keep at it for another 6 – 8 weeks, this will help solidify your position. After that point you may want to do one per month just for maintenance. That’s all there is to it, it’s really not rocket science, so dig in and claim your customers.
Does your business need a professional website that can be found in your local market? David Kunstek a Local Search expert at PageOne Website Design can help. His main goal is to help businesses attract more clients from their website. For your free evaluation visit our website at www.PageOneWD.com or call today at 1-800-349-0223.