Internet marketing, we get asked the question quite frequently as to what exactly does “internet marketing” mean? Simply put, it is a means in which one can use the internet to promote, advertise, market and sell goods or services via the internet.
You can engage in email marketing by building a list of your current clients and also a target market of people who MAY be interested in your product or service.
Another would be Pay-Per-Click Advertising, this is where you would develop ads that would appear on search engines like Google and Yahoo and would only be displayed when someone searches for what you are offering. The nice part is that you only have to pay when someone clicks on your ad and views your website, how’s that for targeted and efficient advertising!
Our favorite is Search Engine Optimization (SEO). It is our favorite because this is where you can get free traffic from the search engines in the natural listings. You will have to do some work on the front end (or pay someone to do it for you), but this traffic is free and over time the cost of getting ranked will pay for itself providing you picked the proper keywords that will convert your website visitor in a customer or client.
For more information on how your business can benefit from internet marketing or establishing a web presence please contact our Pottsville Office at 570-794-5089 or toll free at 800-349-0223.
While we will service any client across the country if you are located with 50 miles of Pottsville PA we would love to stop into your office and meet face to face. Some larger areas that we serve are Pottsville PA, Hamburg PA, Reading PA, Allentown PA, Hazelton PA and all of Schuylkill, Berks, Lehigh, Carbon and Luzerne counties.