Link Building and Why it is Important

Once you have the actual pages of your website optimized for given search phrases all that is left to do is link building. Link building really is the single most significant factor to obtaining and holding high rankings in the search engines. It is imperative that persistent efforts are made and a long term plan be in place to guarantee continued success in the search engines. Links actually play significant roles in the governing of the rankings on ALL search engines, not just the 800 lb gorilla, Google.

The greatest links that a website can gain are natural one way links. These are derived usually because the website is of high importance to a particular audience or just has superior content and is looked at as an authority. People link to it because they find it generally useful, informative or maybe it contains a tool useful to its intended audience.

The more links a website has, the more authoritative or reliable the search engines think that website is. Now there are many other factors, but in simple terms, you want as many links as you can get from relative, high quality websites pointing towards yours.

There are a number of different linking strategies you can employ to attempt to raise your website up the ranks for a given keyword. Just to name a few tactics that you can employ:

1. Natural Link Building – This is basically the practice of adding well thought out quality content to your website. It must be content that your intended audience finds useful enough that they link to it with the intent of sharing it with others. They found it useful and figured that others like them would as well. These are generally the best type of links you can get since they are one-way links and you really don’t have to pursue the acquisition of them.

2. Reciprocal Linking – This is the practice of exchanging links from your website with another website that is related to yours. It is a win-win relationship for both websites. Just as anything else this should be done in moderation and you want to stick with websites that you would link to even if you were not exchanging links. The website you are linking to should provide some sort of value to your website visitors and not just be a tactic to help rank better in the search engines.

3. Press Release – This can be done to help build links back to your website and also promote your website at the same time. In one respect it helps get the word out about the usefulness of your website, on the other end it can help build backlinks. To do this it also needs to be a newsworthy topic, if you are releasing garbage or just general information to try and get back links from PR websites that post the release it will not be well received or even ignored by your intended audience.

4. Article Distribution – This is one of my favorites and over time it turns into a tactic that keeps on giving. You write an article about your niche or something related to it and then syndicate it though article directories. At the end of the article you can give yourself credit for writing it and provide an active link back to your website. At first the articles don’t send you all that much in terms of link juice. But give it a little time and as the articles age in their respected homes, gain some page rank and then in turn will pass it to your website. An article you write today that possibly ends up on a few hundred websites may continually increase in values for many months to come and in turn pass that value to your website.


Does your business need a professional website that can be found in your local market? David Kunstek a Link Building expert can help. His main goal is to help businesses attract more clients from their website. For your free evaluation visit our website at or call today at 1-800-349-0223.

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