Social marketing may seem like a strange word, even one that brings chills to your skin. What does a small business owner need to know about this otherwise strange term? You should know several things. First off, you should realize the importance of using social media to get leads to your business’s website, blog or even to get consumers to pick up the phone and call you. Second, you need to know that you can do social media marketing on your own and be successful with it. Even without a budget, your small business could be pulling in new leads.
How To Incorporate Small Business Social Media Techniques
There are several varieties of things you can do to take full advantage of social media for your business. At this point, let us assume that you have a website or blog where your business is represented. The website should be solely for your business and should provide consumers with a good explanation of who you are and what you offer. In addition, good search engine optimization (keyword usage) should be included.
The following are a few ways your small business can develop a social network around that website that will attract more visitors to the website and more business for your company.
Utilize a service like Twitter. Throughout the day, post messages on Twitter.com about what is happening within your business. Perhaps you are running a sale or you are working on a new product launch. Let others know about it.
If your business is a service provider, why not educate others with YouTube.com. Send people to YouTube.com to learn how to fit a pipe or how to change the windshield wipers on their car. You get to be the expert and your website gets more traffic because of the link from YouTube.com on it.
Use Facebook and MySpace as methods for finding local customers who may be interested in what you have to offer. You can network with customers and chat with those who find your business this way.
Social media is a means of communication. With a blog, you can provide your customers with an inside look at what is happening with your business and you can learn more about the variety of consumers you have. Find out what consumers need from you. Look at what the competition is doing to attract your customers. Take full advantage of the fact that many businesses are not yet using social media to the level that they should.
It does not take too much time to get your blog set up and to use these services. You can hire a professional to do this for you if you do not feel like you can manage it yourself. Best of all, you can easily see improvement in the number of new and returning customers you have simply by conversing with those consumers online. For many businesses, this is an ideal way to improve your bottom line without spending too much to do so.
This article was produced by David Kunstek of PageOne Website Design. Please feel to comment on this article and if you have an questions on how your company can use social media to generate more business please contact us or call the office at 570-794-5089.