Expect a Return on Your Investment from Your Website

The name of the game is turning your website visitors into paying customers. There are so many Billions of dollars of buying decisions that are influenced by a company’s website. This fact makes a person wonder why so few businesses are focused on testing and tweaking their websites to obtain the maximum return on their investment.

Whats even worse is that so many businesses look at designing their website to have a flashy appearance and flawless graphical appeal. But the bottom line is that you can have the most stunning website on the internet but if no one can find it, what does it matter? Having a great looking website is where it all starts, but the true measure of the worth of a website is in how well it attracts visitors and then converts browsers into buyers.

A website needs to start with a goal, what is it exactly that you want to accomplish? Maybe you want your website visitors to sign up for your company newsletter or maybe you have an ecommerce website where you want the visitor to make a purchase. Some other goals could be to increase the sales of your brick and mortar store, generate sales leads, reduce your adverting or support cost and even simplify some of your business processes, both internal and with clients. Whatever your goal is, as long as you have one from the beginning you will be ahead of most of your competitors who never thought it through.

In our experience is takes just as much money to create a website that performs poorly rather than a lead generating powerhouse. So if you are going to spend the money make sure you do it right and if you don’t know how, hire someone that does. It makes no sense guessing or wasting time with trial and error when you could pay someone that can set your website up for success.

So let’s assume for now that you have defined a goal, you consulted with a company that can set you up for success and the preverbal train (your website) is going down the tracks and starting to pick up steam. What do you do now? This is the part where you measure, monitor, adjust and control the direction your website is heading.

For this you will want to have some sort of analytics installed that will give you very detailed information. You will want to know things like the total number of visits, how many unique visitors, what page they came in on, what page they left on and most importantly how they got to your website.

They could have come from a referring website that links into you or they could have typed in some search terms and found you in Google. You will also want to make note of the keywords that brought them to your website. It is possible that maybe you were ranking on page 3 but they still found you. But since you know the keyword and where they came from you can now take specific actions to improve the ranking for that particular keyword.

Now that you are getting traffic and monitoring it, your last step is to track the conversions. You are going to be looking at how many visitors that found their way to a specific page and took a specific action that you intended as the main goal for that page. It could be 100 to 1, 50 to 1 or even 10 to 1, it all depends on your offer and how targeted the traffic getting to the page actually is. What you want to do now is look for ways to increase conversion. Sometimes it could be as little as changing a few words on the website. Other times it may require an entire overhaul of the page and the message.

As you can see a website is really a major extension of your business. When planning a website always take the time to define your goals, develop a plan to meet the goals and constantly monitor and adjust to improve your conversions.

Does your business need a professional website that can be found in your local market? David Kunstek a Local Search expert at PageOne Website Design can help. His main goal is to help businesses attract more clients from their website. For your free evaluation visit our website at www.PageOneWD.com or call today at 1-800-349-0223.

Is your business getting customers from the internet yet?

Internet marketing, we get asked the question quite frequently as to what exactly does “internet marketing” mean?  Simply put, it is a means in which one can use the internet to promote, advertise, market and sell goods or services via the internet. 

You can engage in email marketing by building a list of your current clients and also a target market of people who MAY be interested in your product or service. 

Another would be Pay-Per-Click Advertising, this is where you would develop ads that would appear on search engines like Google and Yahoo and would only be displayed when someone searches for what you are offering.  The nice part is that you only have to pay when someone clicks on your ad and views your website, how’s that for targeted and efficient advertising!

Our favorite is Search Engine Optimization (SEO).  It is our favorite because this is where you can get free traffic from the search engines in the natural listings.  You will have to do some work on the front end (or pay someone to do it for you), but this traffic is free and over time the cost of getting ranked will pay for itself providing you picked the proper keywords that will convert  your website visitor in a customer or client.

For more information on how your business can benefit from internet marketing or establishing a web presence please contact our Pottsville Office at 570-794-5089 or toll free at 800-349-0223. 

While we will service any client across the country if you are located with 50 miles of Pottsville PA we would love to stop into your office and meet face to face.  Some larger areas that we serve are Pottsville PA, Hamburg PA, Reading PA, Allentown PA, Hazelton PA and all of Schuylkill, Berks, Lehigh, Carbon and Luzerne counties.

Call 570-794-5089 to get started today!
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